ANA LOUREIRO
#Visual Identity
Who is Ana Loureiro?
Ana Loureiro, a clinical psychologist, master in psychology and dance teacher, has built a professional career with a keen eye for diversity and the integration of body and mind. This unique and sensitive approach inspired her to seek a visual identity that reflected the poetics present in her work.
It exudes art. Art is an intrinsic part of Ana Loureiro as a person and plays a fundamental role in shaping the brand as a whole.
With the need to create a multifaceted brand, she sought an in-depth study that would capture her human and creative essence, ensuring adaptability across different materials and contexts. Establishing a strong and consistent visual identity was essential to solidify her brand. Therefore, we developed a pocket guide that integrates the key visual and identity elements needed for Ana Loureiro's productions.
Ana's visual identity incorporates original illustrations that capture the lightness and artistic expression of dance, along with graphic elements that contribute to meaningful compositions. The color palette was carefully curated to include complementary shades, with an entire section inspired by the diversity of human skin—aiming not only for an appealing aesthetic but also for a message of inclusion and representation. This thoughtful combination of visual elements resulted in a unique and memorable brand, fostering a deep and meaningful connection with the audience.
