MILD WELL-BEING
#Art Direction #Advertising Campaigns #Social Media
Who is Mild Bem Estar?
The result of a collaboration between two entrepreneurs, one from São Paulo (SP) and the other from Natal (RN), Mild aims to bring the universe of well-being and personal development through its products. The company seeks to help people, especially women, to see their routines, often overloaded and accelerated, in a lighter way, with more health, harmony, enthusiasm, meaning and quality of life.
MILD CAMPAIGNS
COLLAB MILD + MUSO | ENERGIZE COLLECTION
The Energizar Collection is a collaboration between Mild Bem Estar and Cafeteria Muso, from Natal, RN. For this project, Okai was responsible for the art direction of the campaign, unfolding the KV delivered by the collab, producing and editing the creatives for social media and ADS.
Our first step was to analyze the graphic elements of the collab and work on pre-production, which included reference studies, defining aesthetic parameters for the shoot, as well as script planning and storyboarding. We handled the art direction on the day of the production, along with the overall campaign management, which involved integrating materials produced both in São Paulo and in Natal.
The post-production work was also managed by Okai. We produced and edited the creatives that supported the collection's marketing, and handled the editing of the final material.
CAMPAIGN | LIGHTNESS IS IN THE DETAILS OF LIFE
Lightness is in the Details of Life tells impactful stories about women, bringing important accounts of their lives and their relationship with self-care. The purpose behind the campaign was to translate the Mild brand’s values, working on brand consistency and connecting with the target audience
This campaign was conceived and produced in collaboration with Comp Marketing, with support from Hevo's production team. Our work involved the art direction of the campaign, from its conceptualization to production and post-production.
Okai created a Key Visual that reflected the impact of these stories, unfolding the studied aesthetic into the campaign creatives. With the goal of promoting the MILD brand, all the creatives focus on self-care, highlighting key moments from the stories and harmonizing the compositions with the editing of the produced materials.
